Clubhouse Growth Management

How do you provide revenue generation as well as membership satisfaction for your club?
How do you achieve a vision for your project, and a pathway to achieve that vision?
How do you provide your board with confidence in a project budget?

We can help.

Timuquana Country Club, Jacksonville, Florida

Being in clubhouse design for over 30 years, we have come upon a few observations.

Membership development is all about relationships and providing the right facilities for these relationships to prosper.
Long term revenue generation is accomplished through membership development - so the right programs and facilities are key.
Clubs need to update their facilities every 5-7 years at a minimum to maintain market presence.

Unfortunately, the traditional approach to facility renovations has too many opportunities for failure.
Below we have provided a step-by-step process comparing the traditional approach with an alternate method we have used very successfully.

The River Club at Osprey Cove, St. Marys, Georgia

Jacksonville Golf & Country Club, Jacksonville, Florida

Musket Ridge Golf Club, Myersville, Maryland

The Golf Club at North Hampton, Fernandina Beach, Florida

Cypress Knoll Golf & Country Club, Palm Coast, Florida

Step 1

Needs, Wishes & Programming

Traditional Approach - Consider what will generate member satisfaction and increase revenue.

Alternate Approach - Consider what will generate member satisfaction and increase revenue.

Step 2

Concept Development

Traditional Approach - Schematic Design including floor plans and elevations.

Alternate Approach - Full concept development including floor plans, elevations, finishes and
engineering narratives.

Step 3

Establish & Confirm Budget

Traditional Approach - Best guess based on square footage allowance and past project
experience.

Alternate Approach - Design Development drawings are given to 3 general contractors to bid
for general conditions, markup, overhead and profit.

Step 4

Member Approval

Traditional Approach - Approval is based on sense of WOW in design and trust in the Boards
reputation

Alternate Approach - Approval is based on sense of WOW in design and quantifiable cost
presented by general contractor to the Board.

Step 5

Construction Drawings

Traditional Approach - Complete design development drawings, construction drawings, and
engineering.

Alternate Approach - Complete architectural and engineering construction drawings.

Step 6

Budget Confirmation & Receipt of Bids

Traditional Approach - Redesign when cost overruns occur and attain Board and membership
approval of redesign.

Alternate Approach - Original budget confirmed. Redesign is typically not required.

Step 7

Construction

Traditional Approach - Design team reviews construction on weekly or monthly basis.

Alternate Approach - Design team reviews construction on weekly or monthly basis.